Theo Lambert — Growth strategy
OPEN ENGAGEMENTS / Q2SELECTED CASES — SCROLL →
Series-C marketplace
MANDATE
Doubled net revenue retention in eight months by repricing the take rate around buyer outcomes.
Public SaaS
MANDATE
Re-segmented the customer base and reorganized the AE motion; 40% lift in win rate inside two quarters.
Fintech — lending
MANDATE
Designed and ran the operating cadence that took the company from 12 to 65 people without losing speed.
3 cases · 0 sectors
→ VIEW ALL CASESAppendix · Case studies
03 entries
Case 01 · 2024
Series-C marketplace
Doubled net revenue retention in eight months by repricing the take rate around buyer outcomes.
Case 02 · 2023
Public SaaS
Re-segmented the customer base and reorganized the AE motion; 40% lift in win rate inside two quarters.
Case 03 · 2022
Fintech — lending
Designed and ran the operating cadence that took the company from 12 to 65 people without losing speed.
Appendix · How we work
05 engagements
01 · Services
Growth diagnostic (4-week)
02 · Services
Pricing & packaging redesign
03 · Services
GTM org design
04 · Services
Strategic narrative for fundraising
05 · Services
Operating cadence install
What people say
Theo is the rare strategist who actually does the work. He left us with a plan our team could run, not a deck nobody opens.
CEO
Series-C marketplace
The four weeks we worked with Theo were the most clarifying of my last two years.
CFO
Public SaaS
The work, in their words.
- Years
- 13+
- Industries
- 3
Theo Lambert is a strategy consultant who works with a small number of growth-stage companies each year. Before going independent he led growth at a public marketplace and was a senior associate at McKinsey. His work blends quantitative analysis with the unromantic operating reality of actually shipping. Engagements are short, intense, and end with a written plan the team owns.
60+
Engagements
6 wks
Avg. project length
¤480M
Capital ARR shipped
The Operating Cadence Playbook
Download ↓Let's build something good.
Reach out about projects, collaborations, or to talk about working with Theo Lambert. Replies usually within a day.