Growth strategy

Theo Lambert

I help Series B and C teams find the next compounding lever — then go build it.

Portfolio · 2026
T
About

The work, in their words.

Years
13+
Industries
3

Theo Lambert is a strategy consultant who works with a small number of growth-stage companies each year. Before going independent he led growth at a public marketplace and was a senior associate at McKinsey. His work blends quantitative analysis with the unromantic operating reality of actually shipping. Engagements are short, intense, and end with a written plan the team owns.

Services

What I offer

Engagements are tailored — reach out and we'll scope the right one.

  1. 01

    Growth diagnostic (4-week)

  2. 02

    Pricing & packaging redesign

  3. 03

    GTM org design

  4. 04

    Strategic narrative for fundraising

  5. 05

    Operating cadence install

Case studies

Selected engagements

3 pieces selected.

  • 01
    Series-C

    Series-C marketplace

    2024

    Doubled net revenue retention in eight months by repricing the take rate around buyer outcomes.

  • 02
    Public

    Public SaaS

    2023

    Re-segmented the customer base and reorganized the AE motion; 40% lift in win rate inside two quarters.

  • 03
    Fintech

    Fintech — lending

    2022

    Designed and ran the operating cadence that took the company from 12 to 65 people without losing speed.

Case studies
Testimonials

What people say

  • Theo is the rare strategist who actually does the work. He left us with a plan our team could run, not a deck nobody opens.

    CEO

    Series-C marketplace

  • The four weeks we worked with Theo were the most clarifying of my last two years.

    CFO

    Public SaaS

60+

Engagements

6 wks

Avg. project length

$480M

Capital ARR shipped

12+

Years operating

5 MINUTES

How a sprint runs

Selected engagements
Series-C marketplace
Public SaaS
Fintech / lending
Marketplaces
B2B SaaS
PLG
Sequoia portfolio
Free download

The Operating Cadence Playbook

Download ↓
Schedule
Open to work

Let's build something good.

Reach out about projects, collaborations, or to talk about working with Theo Lambert. Replies usually within a day.

TL

Theo Lambert

I help Series B and C teams find the next compounding lever — then go build it.

© 2026 · all rights reserved