Theo Lambert
I help Series B and C teams find the next compounding lever — then go buildit.
Theo Lambert is a strategy consultant who works with a small number of growth-stage companies each year. Before going independent he led growth at a public marketplace and was a senior associate at McKinsey. His work blends quantitative analysis with the unromantic operating reality of actually shipping. Engagements are short, intense, and end with a written plan the team owns.
By the author
Essay · About
Theo Lambert is a strategy consultant who works with a small number of growth-stage companies each year. Before going independent he led growth at a public marketplace and was a senior associate at McKinsey. His work blends quantitative analysis with the unromantic operating reality of actually shipping. Engagements are short, intense, and end with a written plan the team owns.
In this issue · Services
05 articles
- №01p. 004
Growth diagnostic (4-week)
Read more · 6 min
- №02p. 008
Pricing & packaging redesign
Read more · 8 min
- №03p. 012
GTM org design
Read more · 10 min
- №04p. 016
Strategic narrative for fundraising
Read more · 7 min
- №05p. 020
Operating cadence install
Read more · 5 min
Case studies · Selected
03 pieces
- №012024
Series-C marketplace
Doubled net revenue retention in eight months by repricing the take rate around buyer outcomes.
- №022023
Public SaaS
Re-segmented the customer base and reorganized the AE motion; 40% lift in win rate inside two quarters.
- №032022
Fintech — lending
Designed and ran the operating cadence that took the company from 12 to 65 people without losing speed.
What people say
Theo is the rare strategist who actually does the work. He left us with a plan our team could run, not a deck nobody opens.
CEO
Series-C marketplace
The four weeks we worked with Theo were the most clarifying of my last two years.
CFO
Public SaaS
60+
Engagements
6 wks
Avg. project length
$480M
Capital ARR shipped
12+
Years operating
5 MINUTES
How a sprint runs
The Operating Cadence Playbook
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