I help Series B and C teams find the next compounding lever — then go build it.
Theo Lambert — Growth strategy
Book intro60+
Engagements
6 wks
Avg. project length
$480M
Capital ARR shipped
12+
Years operating
What I offer
Services · 05
- 01Scoped
Growth diagnostic (4-week)
- 02Scoped
Pricing & packaging redesign
- 03Scoped
GTM org design
- 04Scoped
Strategic narrative for fundraising
- 05Scoped
Operating cadence install
The work, in their words.
- Years
- 13+
- Industries
- 3
Theo Lambert is a strategy consultant who works with a small number of growth-stage companies each year. Before going independent he led growth at a public marketplace and was a senior associate at McKinsey. His work blends quantitative analysis with the unromantic operating reality of actually shipping. Engagements are short, intense, and end with a written plan the team owns.
Selected engagements
Case studies · 03
- 2024—
Series-C marketplace
Doubled net revenue retention in eight months by repricing the take rate around buyer outcomes.
- 2023—
Public SaaS
Re-segmented the customer base and reorganized the AE motion; 40% lift in win rate inside two quarters.
- 2022—
Fintech — lending
Designed and ran the operating cadence that took the company from 12 to 65 people without losing speed.
What people say
Theo is the rare strategist who actually does the work. He left us with a plan our team could run, not a deck nobody opens.
CEO
Series-C marketplace
The four weeks we worked with Theo were the most clarifying of my last two years.
CFO
Public SaaS
5 MINUTES
How a sprint runs
The Operating Cadence Playbook
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