Theo Lambert

Appendix · Case studies

03 entries

Case 01 · 2024
Series-C marketplace
Doubled net revenue retention in eight months by repricing the take rate around buyer outcomes.
Case 02 · 2023
Public SaaS
Re-segmented the customer base and reorganized the AE motion; 40% lift in win rate inside two quarters.
Case 03 · 2022
Fintech — lending
Designed and ran the operating cadence that took the company from 12 to 65 people without losing speed.

Case studies

Appendix · How we work

05 engagements

01 · Services
Growth diagnostic (4-week)
02 · Services
Pricing & packaging redesign
03 · Services
GTM org design
04 · Services
Strategic narrative for fundraising
05 · Services
Operating cadence install

Testimonials

What people say

Theo is the rare strategist who actually does the work. He left us with a plan our team could run, not a deck nobody opens.
CEO
Series-C marketplace
The four weeks we worked with Theo were the most clarifying of my last two years.
CFO
Public SaaS

About

The work, in their words.

Years: 13+
Industries: 3

Theo Lambert is a strategy consultant who works with a small number of growth-stage companies each year. Before going independent he led growth at a public marketplace and was a senior associate at McKinsey. His work blends quantitative analysis with the unromantic operating reality of actually shipping. Engagements are short, intense, and end with a written plan the team owns.

60+

Engagements

6 wks

Avg. project length

$480M

Capital ARR shipped

12+

Years operating

5 MINUTES

How a sprint runs

Selected engagements

Series-C marketplace

Public SaaS

Fintech / lending

Marketplaces

B2B SaaS

PLG

Sequoia portfolio

Press

Free download

The Operating Cadence Playbook

Download ↓

Schedule

Open to work

Let's build something good.

Reach out about projects, collaborations, or to talk about working with Theo Lambert. Replies usually within a day.

theo@lambertstrategy.com

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